Chief Marketing Officer
Julio Taylor
About Julio
Julio Taylor is Chief Marketing Officer at CovertSwarm and the company’s first full-time CMO. Since February 2025 he has led global marketing strategy: brand awareness, demand generation and the mission behind the Constant Cyber Attack subscription. His remit includes building CovertSwarm’s go-to-market in the US and EMEA.
He knew the company well before he took the role. From September 2022 he was a Board Advisor, working alongside the founder and board to help shape CovertSwarm’s early go-to-market strategy and brand.
Julio spent 20 years in the agency business. He founded BigSpring and was its Creative Director from 2009 to 2017. At Hallam, an international digital marketing agency with B2B experience in North America and EMEA, he started as Creative Director in 2009 and became CEO in May 2020. He steered the agency through the COVID-19 pandemic and a period of revenue growth. During his time at Hallam, the agency won Best Large Agency at the European Search Awards and Marketing Week’s Campaign of the Year (2024).
In 2024 he decided to close that chapter. He describes the move to CovertSwarm as a choice of mission and purpose over status. His goal is a high-velocity marketing function that puts AI to work, yet he’s openly skeptical of hyper-polished, robotic AI personalization. He believes campaigns will be won on human terms.
Areas of Expertise
- Brand strategy – Helping shape CovertSwarm’s brand as a Board Advisor, then leading it as CMO.
- B2B marketing and go-to-market – Demand generation and go-to-market strategy for a B2B security company across the US and EMEA.
- Digital marketing strategy – Years leading an international digital marketing agency as Creative Director and then CEO.
- UX and experience design – Completed the UX Design Master and IBM Design Thinking Practitioner courses.
- Creative direction – Creative Director at BigSpring, the agency he founded, and at Hallam from 2009.
- International expansion – Midlands Engine Export Champion for the UK Department for International Trade from 2021 to 2024.
- AI in marketing – Building a high-velocity marketing function that uses AI, while holding that campaigns will be won on human terms.
Latest posts
CovertSwarm named a Sample Vendor for Agentic Red Teaming in the Gartner® Emerging Tech Impact Radar: Preemptive Cybersecurity
The question for security leaders is who's in charge of the agents that test their defences. We think it should be ethical hackers. That's how we're building our agentic capabilities.
CovertSwarm named in the Gartner® Hype Cycle™ for Security Operations, 2026
CovertSwarm has been named a Sample Vendor for Red Teaming as a Service in the Gartner Hype Cycle for Security Operations, 2026.