Head of Marketing

About CovertSwarm

Our goal is simple: We aim to compromise the security of our clients, constantly. Our Hives – a specialist team – ‘swarm’ around our targets, always looking for a new way to discover their latest vulnerability, whether digital, physical or social.

As a result, we provide security insights and advice based upon our client’s controls and mitigating solutions and propose improvements that can be made from a training, process, and physical control perspective.

The role

CovertSwarm has rapidly grown to become a trusted cyber partner for a significant number of global brands.

This growth has been through trusted networks, referrals, partnerships and attributed to our reputation for delivering insights and value that go far beyond that offered by the traditional world of ‘snapshot’ cyber penetration testing and red teaming.

We are looking for an experienced, tenacious, and creative Head of Marketing to help expand our client base in the US, APAC, and EMEA as we continue to build our global cyber security brand.

The role is a remote UK role, with expectations to meet in London on a weekly basis.

This is a hands-on marketing role, where you’ll be responsible for formulating and implementing our marketing strategy as well as managing day-to-day marketing operations, with a direct impact on the company’s brand, marketing activity and commercial results.

CovertSwarm is fast-paced, demanding, and seeks some with resilience, tenacity, and ambition. Creative thinking, ‘not following the herd’, a close attention to detail and a high degree of organisation need to be qualities that you pride yourself on. Alongside this, you’ll have input into strategic decisions and long-term planning for the marketing strategy through proximity to our CEO. You’ll be joining our business development team focused on growing brand awareness and salience, and to manage the delivery a reliable stream of qualified leads.

If you feel that show stands, large PPC budgets, and ‘SEO’ are the default answer to everything you are not for us. We have grown through thinking and behaving differently, and repeating what all other vendors do in our industry won’t achieve our ambitious goals.

You will have a strong understanding of the marketing ecosystem and possess an excellent grasp of marketing fundamentals as well as where to invest (and avoid investing!) the marketing budget each financial year.

One of your strongest qualities should be bringing people together to create valuable content that articulates the value proposition that separates CovertSwarm from legacy pentest and red team consultancies, and Attack Surface Management firms.

We have employed some of the leading experts in our industry. As one of these your role will be to make the most of our collective knowledge and continue to build a leading brand with a global presence to deliver impactful and measurable results across digital and traditional marketing channels.

You must be a self-starter, there is no micromanagement at CovertSwarm. Ownership, leadership, and accountability are what makes us great as a Swarm of bright minds.

What will you be doing

You will report directly to the CEO and work with our Chief Revenue Officer and other senior business leaders to develop a coherent marketing strategy and tactical plans aligned to an agreed budget each financial year.

Responsible for managing the CovertSwarm marketing budget
Be the guardian of the CovertSwarm brand
Manage the day to day relationship, output and performance of our marketing support agency (Hallam)
Oversee multiple monthly content production (scheduling, editing, authoring, QAing, and publishing)
Media/podcast guest coordination and production support
Envisage and deliver collateral consistent with our commercial strategy and reinforcing our brand (proposals, slides, brochures, physical collateral etc)
Regular website content addition/editing and hosting management
Daily management and creation of content across all organic social media channels in line with brand guidelines and marketing strategy
Business Development event support and coordination (workshops; round tables; attendance to industry events etc.)
Management of sponsorship and advertising
Partnership/Reseller marketing support
Award application processing
Working closely with CovertSwarm’s Business Development team to enable conversion of leads and proposals through bi-directional insight sharing
Report as part of the Leadership Team on marketing performance and associated KPIs.
We believe in a healthy tension between Sales and Marketing functions and you would oversee the necessary balance between sales-activation and brand-building activities to deliver increased awareness and a consistent stream of MQLs
Manage our inbound and outbound lead generation activities, including clear measurement, reporting on results, and meeting pre-agreed targets
Take a leading role in the promotion of our international expansion strategy, including establishing CovertSwarm in new overseas territories.
Work to consistently improve the delivery of valuable content to our existing clients

Minimum requirements

Minimum of 3 years’ experience in a senior B2B marketing role
Understanding of Google Analytics and fundamentals of effective marketing KPIs
Solid knowledge and a demonstrable experience of having successfully employed marketing fundamentals and theory to meet commercial objectives
Strong digital marketing experience encompassing modern ABM techniques and thinking to support the hunt for new prospects via associated outbound activity
Demonstrable understanding of the cyber and technology markets
Excellent written and verbal communication skills

Salary and benefits

Up to £50,000 per year, plus benefits.

Aside from working with some of the most talented and passionate people and clients in the industry, we can also offer you:

A remote role with the need to travel to London to meet with our CEO each week; client sites when in-person meetings are required; or we are running our quarterly ‘SwarmCon’ meetups.
Unlimited Training – If it is relevant and will help you, your Hive team, and CovertSwarm to better breach and educate our clients, then you can do whatever training you need to fulfil this.
Unlimited Holiday – We all need downtime, take it, whenever you need it. There are no prizes for burnout. You work to live, not live to work.
No corporate politics – The continued growth of CovertSwarm as a business, the team, and the quality of our services depends upon us being radically candid with one another. Always.

We pay good salaries, have a brilliant culture, and our Board are hackers too! However, if you are just chasing the biggest pay packet or are driven by your ego, then we are not for you, and you are not for us.

Join the Swarm